SEO optimization can be difficult to master, especially if you are just starting out. Working knowledge of Search Engine Optimization (SEO) is useful for more than just ad searches and getting your site found for relevant keywords.
Search engines offer a window into our collective needs, questions, concerns, and curiosities. Knowing the basics of SEO can help you become a more effective entrepreneur overall, from evaluating demand for product ideas using search volume to establishing the empathy you need for effective copywriting.
Unfortunately, many of the best ecommerce SEO tools run $100 or more per month, which isn’t ideal if you’re a bootstrapped entrepreneur or still trying to wrap your head around SEO.
So we’ve put together this list of the best free SEO tools for small businesses to use for anything from keyword research to backlink analysis.
Top 7 Free SEO Tools for Driving Traffic to Your Website
Driving Business to your website is a constant advantage and challenge for many ecommerce businesses. These free tools for hunt machine marketing can help you drive business to your point by optimizing for Search.
MozBar, a free Chrome extension that you can use after creating an account, will tell you the page authority, domain authority, and spam score of any page or site. This is especially helpful when running a competitor keyword analysis, which will tell you how difficult it can be and how many quality backlinks you need to build to get a good ranking. MozBar also gives you other tools to analyze on-page SEO and evaluate how effective a particular page’s backlinks might be.
Bing Webmaster Tools offers a wide range of SEO features, including backlink tracking, keyword research, and site audits. You can use free SEO tools to run reports. The Bing URL Submission plugin for WordPress automatically submits new URLs from your site to the Bing index to make them more visible.
Ahrefs offers a suite of free and paid SEO tools for all sorts of things.
- Free Keyword Generator: Insights across Google, Bing, YouTube, and Amazon, including keyword volume and related queries
- Free Backlink Checker: Crawl the web to see the top 100 websites linking to you
- Free Keyword Rank Checker: See where you rank for your chosen keywords
- Free Broken Link Checker: Enter your website URL to see 10 broken links
SEO Review Tools is the most comprehensive collection of free online SEO tools in one place. It has over 60 different tools with specific features including Technical SEO Tools, Content SEO Tools, and SEO Authority Tools.
SEMrush is an extensive SEO tool for beginners with a wide range of features. Although you’ll need a paid account to access most of them, SEMrush offers the following free tools:
- Position Tracking: Track your search rankings; Up to 10 keywords are free
- Site Audit: A content and technical SEO audit of your site; Free for 100 URLs
- Listing Management: Free audit of local listings on over 70 platforms
- SEO Content Templates: Create a content brief for your target keywords; 1 free template
- SEO Writing Assistant: Guide to Writing Content Optimized for Your Keywords; A free template
- On-Page SEO Checker: Get recommendations for optimizing existing content; Up to 10 keywords are free
- Keyword Magic Tool and Keyword Overview: Run 10 keyword free research reports per day
- Domain Overview: Analyze 10 competitors for free
SEMrush also offers a seven-day free trial.
Keyword research is a large part of SEO, as it informs your content strategy. Free SEO keyword analysis tools help you identify which words and expressions to target.
AnswerThePublic has both a free and paid option. With its free tool, you write a keyword or URL. AnswerThePublic will then provide a list of related keyword ideas in the form of phrases and questions—these make great titles for content marketing in blog posts and FAQ pages. Download a CSV with keywords or view the visual analyzer.
7. WordStream by Local IQ Free Keyword Research Tools
WordStream’s free keyword tools provides recommended target words and phrases to include in your SEO strategy. Enter a keyword or your website URL to get a list of recommendations and keyword odds. It’s a great tool for coming up with both short and long-tail keywords to target filtered by assiduity and position.
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Drive more traffic to your website with these free SEO tools. There are many paid software suites that offer powerful features that cover most SEO needs – from keyword research to backlink analysis – in much greater depth. But the above tools can prove quite useful for the price (free).
Still, there’s bound to be handy tools we haven’t covered. What would you recommend? Share it in the comments below! Even, have some confusion? Or need any kind of help to build a website? Then, please comment below. We’ll be happy to help you.
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